Best Packaging Design
420 Water
Winner: 420 Water420 Water’s unique scalloped industrial bottle design gave it a cool, distinctive look that would make it jump off any shelf. The screen-printed label buttressed a design that translated equally well between glass and plastic, while the bowling pin shape lends the bottle solidity and immediacy. In a category where many of the canned entries included exciting labels and artwork – Java Monster and Dr. Weil for Tea were both impressive mainstream entries – the 420 bottle nevertheless stood out.
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